Short Summary of the Hypocrisy

At 22:11 today, I had a working beta of FocusAnchor in test.

At 22:26 - that's 15 minutes later - I had already started planning the launch of M43 DoF Calculator, Mikro, MemoryAnchor, NoteToSelf AND WonderScout.

FocusAnchor's core message? "One task. Present moment. Nothing else."

My immediate response after building it? "Let's plan five apps in parallel!"

If that's not perfect validation of why the app is needed, I don't know what is.

The Background: One Task at a Time

FocusAnchor isn't just another productivity app. It's built on a simple philosophy: constraint as liberation. One task at a time. A breathing, meditative "vessel" that holds your one, next task.

Inspired by Dieter Rams' "weniger, aber besser" and zen philosophy about the present moment. Technically, it's sophisticated: Core Haptics, adaptive design, organic sound design. But conceptually, it's brutally simple: What is THE ONE thing that truly matters right now?

The Moment I Proved My Own Point

There I sat, five weeks after coding at a frantic pace, feeling like a productivity philosopher. I had just submitted an app that was supposed to cure people's productivity anxiety. So, naturally, I immediately opened the NoteToSelf app and started creating a "Q3 2025 App Launch Roadmap."

  • M43 DoF & Lens database (photographers love databases!)
  • Mikro (seamless life logging!)
  • MemoryAnchor (a really nice memory book)
  • NoteToSelf (10-note limit. Constraint is king, remember!)
  • WonderScout (explore the world, not screens!)

Five apps. Simultaneously. From the developer of the "only one task at a time" app.

The Irony Only Gets Worse

The best part? WonderScout's message is "get out and explore the world instead of staring at screens."

Me: Staring at screen and planning six screen-based apps simultaneously

FocusAnchor's simple message: Crashes into a handful of contradictions

What FocusAnchor Would Say

"Hey, you productivity hypocrite, I was just submitted to App Store review. Maybe we could focus on ONE thing - like ensuring I actually get through the review process? Optimize screenshots? Respond to feedback? Build some actual users?"

But no. My brain: "Must keep pushing while we can!"

The Lesson (Which I'll Probably Ignore)

It turns out that even the developer of a constraint-based productivity app needs the constraint-based productivity app.

This isn't just irony - it's a kind of recognition. If I, who spent weeks building an app based on the philosophy of focused attention, immediately fall into the trap of multiple projects - then it's confirmed that it's needed. And maybe not just for me?

FocusAnchor proved its own point before it was even approved in the App Store.

The Confession

So here's my confession: I'm opening FocusAnchor right now.

I'm entering one task: "Ensure FocusAnchor becomes a success."

Not "plan five other apps." Not "build an app empire." Just the one thing that actually matters right now.

The other apps will still be there when FocusAnchor has gotten the attention it deserves.

Thank You, FocusAnchor

Thank you for teaching me your and my own lesson before you were even available to others.

If an app can keep its own creator focused on one thing at a time, imagine what it can do for people who really are drowning in productivity theater.

FocusAnchor is coming soon to the App Store. It will probably have to remind me of this blog post every day.

PS: Yes, I wrote this blog post instead of working on FocusAnchor launch strategy. The irony knows no bounds.