Writing and software,
by André Berg

I write about constraint, and I build the apps that come out of writing about it.

A blog, a book, a photo suite for macOS, and a small collection of iOS apps — all privacy-first, on-device, one-time purchases.

Latest from the Blog

Neither Profane Nor Mere

The daguerreotype was met with the same two objections now meeting language models — profane and mere. Neither got photography right then. The move underneath them is what matters now.

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Book from DigTek Press

Life as User Experience

What happens when you apply software design principles to life — with honesty about what fails. A book about constraint, defaults, and the systems that shape our days.

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Free companion workbook →

Apps built with intention

Privacy-first tools for iOS and a complete photography workflow for macOS — each designed to do one thing beautifully.

Batch Renamer
Photo Culler
Photo Archive Lite
Photo Developer
Photo Flashbacks
Photo Suite
A suite of apps. One philosophy. Zero subscriptions.
A complete photography workflow for macOS — from import to RAW development. File-based, XMP-compatible, no lock-in.
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Featured iOS Apps
JustWrite

JustWrite

Calendar-first journaling with iOS 26 Liquid Glass design
DayRater

DayRater

One rating a day. Revolutionary haptic slider. Honest insights.
NoteToSelf

NoteToSelf

One active note. Ten archived thoughts. That's the entire point.
BookMaster

BookMaster

Your digital bookmark with reading goals and stats
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View All Apps

Complete app catalog

Less, but better

Good design is as little design as possible

Purpose-driven

Technology should serve humans, not the other way around

Constraints breed creativity

Limitations foster innovation and focus

Thoughtful craft

What you don't add is as important as what you do